What are the benefits of white label SEO?

The honest pitch: you sell SEO without doing the work, the white-label partner delivers, and you keep the margin. It lets agencies and freelancers offer services they couldn't deliver in-house.

The risk is that your name is on the result and you have no day-to-day control over quality. The good white-label partnerships are the ones where you actually understand what's being done: what content is going out, what links are being built, how reports are generated. The bad ones are the ones where you forward a brief and pray.

If you're considering white label, vet the partner the way you'd vet someone you were hiring full-time.